The G-SHOCK Club– Creative Process Milan
Inspired by the passion and the spirit of European football fan culture, the Italian G-Sessions team created a unique installation celebrating the G-SHOCK 30th anniversary: The G-SHOCK Club.
In addition, the creative team launched a viral campaign to hype the Italian G-Sessions limited edition watch.
Creatives: Lorenzo Senni, Piotr Niepsuj and daniel sansavini
The creative team for Milan consists of Lorenzo Senni, Piotr Niepsuj and Daniel Sansavini. Senni was born in 1983, is a multidisciplinary artist and composer living in Milan. He studied musicology and has a strong interest in technical research. He is also the founder of “Presto!?”, a record label specializing in the “New Sounds” of contemporary music. Piotr is a Polish freelance photo-editor, photographer and creative consultant, based in Milan since 2007. He is one of the most influential talents of the underground scene and has done several collaborations with VICE and other cool Italian brands. Daniel Sansavini completes the team. He is a young graphic designer born in Ravenna (1988). He has worked with many forwardthinking brands, magazines and people in Milan, beginning with VNGRD under the supervision of Giorgio Di Salvo and then UNOTRE, VICE Magazine, Italia Independent, Stone Island, and many more. He’s currently working at SM Associati.
GIORGIO DI SALVO
Giorgio Di Salvo is a designer living and working in Milan. His work ranges from illustration to web design, video and fashion, which includes a line of designer tees: MARCELO BURLON COUNTY OF MILAN, which have created a major hype among artists and rappers.
As a side project, Giorgio runs a popular weekly clubnight called BRUTTOPOSSE and is also the art director of the new video of Congorock featuring Sean Paul. To top it off he’s also the creative director behind IUTER’s new line called Upper Cut.